Promotions

Axional’s promotional management tools let you implement commercial campaigns targeted at specific products or product families, customer types, points of sale, etc., incentivizing the sale of specific items, and contributing to customer loyalty both from a point of sale perspective and a distribution channel intermediary perspective.

Direct discounts, gifts, rewards, contests and lotteries may all be applied through the implementation of promotions. For example, promotions may be applied for a concrete brand or product, multi-brand, purchase amount, product family, voucher for future purchases, cumulative promotion, free days, coupons, mailing campaigns, etc.

In this promotions module, users can consult the sales results for each promotion and evaluate the profitability of their campaigns once calculations have been made and corresponding costs applied.