Today, the retail industry faces a landscape where consumers are more diligent and careful in their purchases. They are curbing their spending, increasing savings, trading down to private label brands, eschewing conspicuous and flashy purchases, and eating at home more often.
With these shifts in mind, retail and consumer goods companies need to ensure that product offerings are tailored specifically for consumers’ lives, needs and pocketbooks. In addition, they should reassess techniques for market analysis so that companies can assess which attitude and behavior shifts are permanent, and which are not.
The industry has to use innovative promotions and advertising approaches, including more use of digital options and social media, which allow advertisers to engage with customers on a one-to-one basis, learn about them and get immediate feedback.
Deister solutions can help retailers to adopt the best management practices internally as a way to successfully overcome the challenges.
Deister solutions for the retail industry value chain are:
|Assortments & Prices||Centralized assignment of products by store adapted to every micro-market needs and flexible pricing management|
|Loyalty||Complete characteristics to your customers and know better their purchase habits|
|Finance||Financial management adapted to the most demanding requirements of distribution and retail businesses|
|Promotions||Incentive the sales while increasing your customers loyalty in an agile way|
|POS||A powerful mobile POS to excel in retail sales management|
|SCM||Optimization of supply chain management to supply your points of sale in a flexible way and without stock breakages|
|WMS||Mobile Warehouse Management System|
|Geospatial||Real time fleet management|
|DWH||Analytics and Data Warehouse|